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AI predicts consumer behaviour during holiday season for retailers

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As the holiday season approaches, retailers are increasingly relying on artificial intelligence (AI) to predict consumer behaviour and entice them to spend more.

From Alexa-powered shopping lists to facial recognition tech at Sephora, AI is transforming the retail industry and enabling retailers to stay ahead of the curve.

”80 per cent of the retailers we work with are leveraging at least one AI-powered solution from Google to help build their brand, to help drive sales both online and in their stores,” said Eric Morris, Google Canada's retail head.

Global Nivrita Ganguly has the story.

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Category
U.S. & Canada
Tags
global news, AIinRetail, RetailTech
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