Why is the Hezbollah leader the poster-boy for Israel's new recycling campaign?

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Hezbollah leader Hassan Nasrallah has become the face of a controversial new Israeli poster encouraging plastic bottle recycling.
The Ieader of the Islamist political party has been in hiding for the last 12 years, unable to emerge through fear of assassination. The new poster plays on the idea that only Nasrallah has an excuse to forget his recycling duties.
Nehama Ronen, Chairperson of Israel's recycling company, ELA, accepts using the image of a longtime Israeli foe is "unusual".
Report by Louee Dessent-Jackson.

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