The 2020 election cycle is by far the most expensive campaign year in U.S. history. Advertising spending for candidates running for federal office has reached unprecedented amounts, totaling at least 2.5 billion dollars on TV ads so far. Erika Franklin Fowler, co-founder of the Wesleyan Media Project, which tracks political advertising, joins NewsHour Weekend’s Christopher Booker to discuss the different purposes, priorities and methods for political ads.
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