The lucrative industry at the centre of the controversial livestock exports | 60 Minutes Australia

Influential advertising and media veteran Harold Mitchell has died aged 81. In the early 2010s, he leaned into the booming farming industry by buying multi-million dollar cattle stations around Western Australia. His business survived droughts and controversies, and in 2015, 60 Minutes took a tour of his bourgeoning empire.

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*Synopsis | The New Boom (2015)*
There's a new boom sweeping across Australia and it's attracting the shrewdest brains and fattest wallets in the land. It's beef - it has been branded the new iron ore, and it's big business. Where mining was the only show in town, now, the cattle industry is riding high. After years of drought, dwindling prices, and the live export controversy, properties you couldn't give away are today worth hundreds of millions of dollars. The smart money is snapping them up - Andrew 'Twiggy' Forrest, Gina Rinehart, and the most unlikely cattle baron of them all.

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For over forty years, 60 Minutes Australia have been telling Australians the world’s greatest stories. Tales that changed history, our nation and our lives. Reporters Liz Hayes, Tara Brown, Amelia Adams, Adam Hegarty, Dimity Clancey and Nick McKenzie look past the headlines because there is always a bigger picture. Sundays are for 60 Minutes Australia.

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