Meet 'Gulabi Didis' Who Are Fighting Against Maternal And Infant Mortality

Gulabi Didis are Community Nutrition Warriors who help ensure that no child dies due to malnutrition and every woman in the local community has a safe and healthy pregnancy. Working across Maharashtra, Gujarat and Rajasthan, Gulabi Didis are on the forefront of driving Reckitt's nutrition programme Reach Each Child that prioritises adequate nutrition for children within the first 1,000 days of life (a period that begins with pregnancy and goes up to the second birthday of the child).

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