Published
While McDonald’s is well known for its Big Mac burgers across the world, it has menu items in other countries like the McAloo Tikki Burger in India and fried chicken served with McSpaghetti in the Philippines.
The fast-food company’s spicy chicken McNuggets even have different spices on them depending on where they are sold. These local menu items that you won’t find anywhere else make up about 30% of McDonald’s food sales.
WSJ explores how the fast-food chain crafts its unique global menus and why localizing them is key to McDonald’s success.
0:00 International sales
0:43 McDonald’s background
2:40 How to build a menu
4:01 Transplanting flavors
The Economics Of
How do the world's most successful companies generate revenue? In this explainer series, we'll dive into the surprising stories behind how businesses work--exploring everything from Costco's "treasure-hunt" model to the economics behind Amazon's AWS.
#McDonalds #Food #WSJ
The fast-food company’s spicy chicken McNuggets even have different spices on them depending on where they are sold. These local menu items that you won’t find anywhere else make up about 30% of McDonald’s food sales.
WSJ explores how the fast-food chain crafts its unique global menus and why localizing them is key to McDonald’s success.
0:00 International sales
0:43 McDonald’s background
2:40 How to build a menu
4:01 Transplanting flavors
The Economics Of
How do the world's most successful companies generate revenue? In this explainer series, we'll dive into the surprising stories behind how businesses work--exploring everything from Costco's "treasure-hunt" model to the economics behind Amazon's AWS.
#McDonalds #Food #WSJ
- Category
- Television
- Tags
- mcdonalds, mcspaghetti, mcdonalds international menu
Sign in or sign up to post comments.
Be the first to comment
Up Next
Autoplay
-
24:46
Is a new strategy needed to fight armed groups in the Sahel? | Inside Story
-
25:16
Can EU's Global Gateway strategy compete with Beijing? | Inside Story
-
06:46
An Inside Look at the U.S. Strategy in Guam to Counter China's Growing Threat | WSJ
-
McDonald's responds to drop in sales amid with new value menu
-
24:16
Can Europe have a defence strategy of its own?| Inside Story
-
08:55
Inside HD Kumaraswamy's "18-Hour" Days, Poll Strategy For Karnataka
-
27:11
Will Germany's security strategy work? | Inside Story
-
05:53
T.J. Maxx’s Recession-Proof Pricing Strategy, Explained | WSJ The Economics Of
-
07:59
Inside Pantone, the Company That Turns Color Into Money | WSJ The Economics Of
-
25:01
Will the EU put in place a long-term energy strategy? | Inside Story
-
01:55
Why McDonald's menu items are different prices, even in the same city
-
08:52
48 Days In Jail, Chandrababu Naidu Works Out Political Strategy From Inside
-
03:28
PM Modi In US: Inside PM Narendra Modi's State Dinner Menu: Millets, Risotto And More
-
25:01
Can China maintain its 'zero-COVID' strategy? | Inside Story
-
24:31
What does Russia's naval strategy mean? | Inside Story
-
07:16
Why Warby Parker’s Physical Retail Became Key to Its Strategy | The Economics Of | WSJ
-
25:11
Is the EU's Ukraine strategy working? | Inside Story
-
01:14
NDTV Exclusive: Inside Details Of BJP's Strategy For Upcoming State Polls
-
01:06
Shakes off menu at UK McDonald's as milk runs dry
-
05:31
Inside Burger King’s New Logo Strategy | WSJ Rebrand
-
05:56
Behind Dollar General's Strategy to Dominate Rural America | The Economics Of | WSJ
-
24:41
What is the Japanese prime minister's military strategy? | Inside Story
Loading...