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How Kia’s New Logo Aims to Challenge Tesla and Other EV Companies | Rebrand | WSJ

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Redesigned dealerships, colors and logo are all part of Kia’s multimillion-dollar effort to rebrand.

Kia overhauled its look in 2021 in the hopes of cultivating a more upmarket image as electric vehicles take center stage in the industry. The Wall Street Journal breaks down Kia’s efforts to change consumers’ perceptions of the brand. Illustration: Ryan Trefes

0:00 - 0:33 – Kia’s logo history and brand image
0:34 - 2:04 – Breakdown of Kia’s new logo
2:05 - 4:05 – Kia redesigned its dealerships in the U.S.
4:06 - 4:47 – Kia's aggressive EV projections
4:48 - 5:27 – How the Inflation Reduction Act threatens Kia

#WSJ #Kia #Rebrand
Category
Television
Tags
kia logo, kia new logo, rebrand
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