College Athletes Are Cashing In on the NCAA’s New Rules

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Published Jan 20, 2022

Thanks to new NCAA rules, student athletes can now make money from their name, image and likeness. WSJ’s Laine Higgins explains the new world of lucrative brand and endorsement opportunities for college athletes. Photo: Gatorade/Getty Images

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Category: Television
Tags: ncaa, college athletes, college sports

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College Athletes Are Cashing In on the NCAA’s New Rules | WSJ

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