‘Stay the hell away from our kids’: Holland slams tobacco industry, seeks nicotine pouch regulations

Canada’s Health Minister Mark Holland delivered a powerful message in Ottawa on Wednesday, warning tobacco companies selling nicotine pouches to “stay the hell away from our kids.”

Speaking to reporters, Holland argued that flavoured nicotine pouches are attracting young Canadians into a dangerous addiction and emphasized the need for stringent regulations to protect the youth from the harmful effects of tobacco products.

“I am seeking authority to restrict products so they are solely for the purposes of cessation,” he said. “We shouldn’t see flavours that are targeting kids, flavours like ‘Winter Berry Splash.’ We all see through it, we all know what the intention is, and it’s over.

“Whatever dark corner the tobacco industry crawls and creeps into to go after our children, whatever loophole they think they can find, they will meet me like an iron wall,” he added. "I am absolutely sick of it."

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